The project will be steered by a specific organizational structure of experienced marketing and sales officers. The marketing mix involves the 4Ps marketing strategies that we plan to use in positioning our product. ![]() This will be accomplished via a marketing plan that has been well researched on and the opportunities and problems identified. The marketing aim is to achieve a 20 percent market share in the next five years and the financial aim is to increase profitability by 15 percent through increased sales. We are targeting certain market segments exploiting the opportunities created by the increasing demand for Smartphone with state-of-art features, entertainment, information storage capabilities and other new technologies. The company can compete because the product offers unique features at an acceptable price. The Indian market is promising due to the continued economic growth despite the dominance of Samsung, Nokia and HTC Corporation. ![]() Learn More Apple Case Study: Executive SummaryĪpple Incorporation is preparing to market its Smartphone product line named the iPhone Xi model in the maturing market.
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